video luxe: loeffler randall | new handbag collex

words_dena rochelle

This is something I’ve been dying to share with you for months! Loeffler Randall has launched their first collection of bags. Now, longtime LR fans will note that they have designed some amazing bags in the past but this marks the debut of the first full collection. Most of the silhouettes are structured and the range includes great options for evening and daytime. One of them, Rider, even attaches to a bike, which is brillz for all the city girls. And let me tell you that as a former rider of a beach cruiser in SoCal, I was always on the hunt for the perfect handbag to use when biking around Santa Monica.

But the Loeffler Randall bag that I’ve fallen for this time is the simple and incredibly chic Locker Tote. I’m particularly smitten with the black leather version with chamois water snake inset and clutch.

It also comes in black, nude and grey leather sans water snake, which is a totally cool option for an everyday bag that goes with everything.

Excited?! You should be. But it gets better… LR teamed up with Who What Wear to do a Facebook contest and the winner gets a new bag from the collex! Enter to win here: facebook.com/loefflerrandall

I’m not done yet… there are more new styles coming for Resort 13! You can get a sneak peek of the bags and the shoes from the upcoming resort collection right now:

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