I’ve fallen for another luxe line of basics that fits my jeans-and-tees lifestyle. Leila Nasseri is the woman behind the latest edition of casual-chic tees and knits, which have caught the attention of buyers at Fred Segal, Satine and Madison. I’m currently coveting the Rosewood Double Layer Shirt and the Lindsay Striped Burgundy Tee, but truth be told the whole line is fabulous and I’d be happy to have any/all of it in my wardrobe. Here’s what Whetherly designer Leila Nasseri has to say about her cool new line:
Dena ~ What inspired you to launch your line?
Lelia ~ “Necessity. I’ve always aspired to have my own line and while working in the denim business [Siwy and Citizens of Humanity], I couldn’t find anything that was effortless,chic and cool that I could wear with my denim that didn’t cost a fortune. It was hard to find stylish basics that can make an outfit.”
Dena ~ What is your general design philosophy?
Leila ~ “I design from a women’s perspective. In the contemporary space most designers are men and many tend to lose the essence of whom they design for… I know how clothes make me feel and I want everything I design to embody that feeling. I love pieces that can be thrown on and instantly make jeans/leggings look chic. When I design, I think of stylish wardrobe staples that you can wear with anything.”
Dena ~ What other brands/designers do you like?
Leila ~ ALC, Rick Owens, Celine, Isabel Marant, Proenza Schouler.
Dena ~ Which styles are you most excited about from your fall 11 collection?
Leila ~ “That’s so hard to say… I love it all but I’m really exited about the Izzy, Noam and Rosewood in the double Jersey group.
Dena ~ Which styles were the most popular among buyers?
Leila ~ “The Double Jersey group has been the most popular in the Izzy, Noam and Rosewood. You can’t find anything else like it in the market.”
Dena ~ How would you describe your personal style?
Leila ~ “I love the simplicity and effortless everyday style of Parisian girls. I like to feel comfortable yet stylish. In Paris its not as much about the clothes they wear, but how they wear them. And its not about crazy trends or trying to hard.”