Swedish Hasbeens for H&M | limited edition spring collex | look book

words_dena rochelle

My fashion buddy Ya-el Torbati (designer for Raven Denim) introduced me to the line Swedish Hasbeens. The label has a cult following among clog lovers and fans of 70′s inspired fashion. Childhood pals Cilla Wingård Neuman and Emy Blixt partnered to bring the brand to life in 2007. The story actually began in ’06 when Emy found 300 pairs of ’70s clogs, which she deemed ripe for revival. She refashioned them and caught the attention of celeb fashion makers including SJP and Maggie Gyllenhaal. What exactly is a hasbeen you ask? Find out by clicking here.

Available exclusively at H&M beginning April 20, the collaboration will feature three styles (available in multiple colors). Crafted from enviro-friendly materials, Swedish Hasbeens are yet another example of eco-luxe fashion that is fun + sustainable. Of course you can file this under affordable luxe because prices range from $59.95 to $69.95.

“We believe very strongly in making better shoes for a better world. We want to make fashion more fun, creative and friendly to both the environment and people. And we have loved designing for H&M! It’s a fantastic opportunity to spread the idea of Hasbeens and make these shoes available to more people around the globe,” says Emy Blixt, founder and designer of Swedish Hasbeens [pictured above].

“I love the genuine feeling you get from Hasbeens, from the wood and the leather, and also how they take something traditional and Swedish and make it contemporary and modern. These Hasbeens for H&M fit perfectly with the ’70s bohemian look that’s so important this coming season,” says Ann-Sofie Johansson, H&M’s head of design [below left].

per the press release:

For H&M, Swedish Hasbeens have created three wooden-soled styles, which will become wardrobe essentials this spring. For the most drama there’s the strappy wedge, with three buckle straps at the ankle and a progression of straps going over the foot, all sitting on a wooden wedge to give the gladiator look an unexpected twist. This wedge is available in three colors – cream or tan on a pale wooden wedge, or black on a black base. Then there’s the heeled summer sandal with one ankle strap; it comes in cream and red on a pale wooden base. And finally there’s a peep-toe slip-in wedge on a wooden sole, with snake-effect leather, which is laced on top.

Can’t wait for April 20th or don’t have H&M near you? Score some Swedish Hasbeens at Urban Outfitters right now … on sale.