I’m always more than happy to sample the latest haircare concoctions from Bumble and Bumble. Color Minded seeks to prevent the shade shifting and fading that happens to color-treated hair. I was born blonde and didn’t have to start highlighting until college. But these days I’m into the super-blonde, almost-but-not-quite platinum look, which means I’m a single-process color girl with some occasional highlights. I’ll take all the help I can get to preserve my color. The Bb colorists have comprised a line of four products: Color Minded Sulfate Free Shampoo, Conditioner, UV Protective Styling Balm and Polish. The hue maintenance complex is most concentrated in the Pro Treatment, a five-minute salon service during color treatments that boasts the ability to keep color locked in for 40 shampoos. I’ve been using all four at-home products and have been very happy with the results. I really like the styling cream because it’s a multitasker, providing a lightweight and nourishing styling option to protect against humidity (frizz fighter!).
Here’s hoping that Color Minded will give me an extra week or two in between coloring.