
words_dena rochelle
Don’t normally cover backstage beauty for NYFW but when this press release popped in my inbox, I was eager to take a look and share. Hourglass cosmetics has been featured in the Beauty Cabinet many times and I’ve always admired Tara Subkoff’s fashion forays.

Here’s the 411 on the beautiful faces seen on the runway:
Each model was prepped with a new Primer Serum, launching in Summer 2012, which treats your skin as it prepares it for makeup. It is a silky, luxurious oil blend that glides on to create a retexturized surface for foundation, hydrates the complexion and triggers a sensory experience with a host of fragrant essential oils. Suitable for all skin types. Formulated with 28 beneficial ingredients (14 essential oils, 10 lipid-rich oils and 4 vitamins). Yes, please. I’ll take it …
Models with oily complexions [gasp! models really are just like us!] were sporting Immaculate Liquid Powder Foundation, also launching for Spring 2012. The advanced new makeup base delivers an exquisitely matte finish that lasts all day—without the need for touchups. In addition, the foundation uses clinical levels of two anti-aging ingredients to visibly improves the skin’s texture and help create a more youthful-looking visage.

GET THE LOOK
SKIN: Start with Primer Serum to create a moisturized canvas for makeup. Follow with Illusion Tinted Moisturizer, or Immaculate Liquid Powder Foundation, and apply with No. 2 Foundation brush. Conceal dark circles or blemishes with Hidden Corrective Concealer.
EYES: Apply Visionaire Eye Shadow Duo in Lagoon (blue), Dune (gold) or Prism (silver) on the lid and blend with fingers. Follow with a subtle application of Script Precision Liner to enhance the lash line. Follow with Film Noir Mascara to define the lashes and finish with a glossy topcoat of Film Noir Lash Lacquer.
CHEEKS: Apply Aura Sheer Cheek Stain in Flush to the apples of the cheeks and blend with the fingers. Highlight cheeks with Illume Crème-to-Powder Bronzer Duo in Bronze Light.
LIPS: Apply Aura Sheer Lip Stain in Flush to lips.

And it just so happens that Tres Chic Media Maven Beth Whiffen wrote a feature for The Inside Source about the look created by Hourglass Artistic Director Gina Brooke for the Imitation of Christ Spring 2012 runway show.
P.S. Hourglass is sold at Sephora, Barneys and Bergdorf Goodman.