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Tres Chic Now is a luxe guide to beautiful things, founded by Dena Rochelle Smolek. Dena’s work has appeared in Daily Candy, Refinery29, Elle.com, C California Style Magazine, and California Home & Design, among many other publications. She’s a lover of all things luxe, fashion-obsessed, music junkie who shops the Apple App Store with the same excitement she experiences while perusing the racks at Barneys. Her editorial endeavors began in NYC in the fashion + design division of Abrams Books. The faster paced world of magazines lured her away and it didn’t take long for her tech obsession to turn the focus to digital publishing instead of print. In addition to curating this editorial site, Dena is the founder + director of a social media agency for fashion + beauty + lifestyle brands. Clients include Splendid, Drybar, Riller & Fount, Ella Moss, Raven Denim, and Bellacures, among others. Tres Chic Media was born in Los Angeles but is now based in the San Francisco Bay Area, with contributors in Los Angeles, New York and Scottsdale. For more info visit TresChicMedia.com
Reviewing beauty products and fashion collections season after season, I select only my faves to receive the Tres Chic Now stamp of approval. Many items featured here are sent as gifts or samples from publicists and designers. The perks of the job keep me well-clothed and my makeup arsenal is often overflowing. But I am also a shopping pro, so there are lots of things that I purchase. Rest assured that if we don’t love it, we don’t cover it—”we” being myself and my contributors. Design, style and fashion are among our most beloved passions. We’re also moms—all with littles under the age of five—so our baby + kids department is full of luxe finds for hip mamas. We take this work seriously, appreciate our readers, and would never recommend anything that we don’t absolutely adore. There are many items covered here that don’t make it into our closets, beauty cabinets and homes (to our extreme disappointment). However, these covetable things must have amazing photos from brands that we know and love. Advertiser affiliate links are occasionally used within editorial features but these are always brands and products that we absolutely love. Profits from said advertising go toward story research (yes, shopping qualifies) and website maintenance. ~ dena rochelle, founder + editor
e d i t o r i a l c o n t r i b u t o r s
Cari Wira Dineen is a writer, editor, blogger + social media maven. She has held senior-level editor positions at Redbook, For Me, and Woman’s Day magazines. Her work has also appeared in Cosmopolitan, Women’s Health, Parade, Fitness, and the New York Post, among others. She has an affinity for premium denim and ‘soft-as-butta’ tees. Cari’s mom status makes her an expert in the Baby Luxe department. Her social media skills make her an integral part of the Tres Chic Media crew, dishing out tweets and posts daily for Tres Chic Media’s fashion and beauty clients.
Melissa is a corporate copywriter who loves anything involving fashion, music, beauty and food. Her work has appeared in Splendora, a smattering of industry mags, and a bunch of ads you’ve probably never seen. A mom of two, residing in AZ, she’s a connoisseur of everything from boutiques to ballet classes. If there’s a way to promote something in 140 chracters or less, Melissa is all over it—which is why she’s also part of the Tres Chic Media team.
Jasmine’s family knew she was destined to have a penchant for all things fabulous when she uttered her first word: Macy’s. Her days (and sometimes nights) are spent working on print and web design projects and pouring over fashion, beauty + design publications. In her free time, Jasmine enjoys shopping and luxuriating, spending time with family and friends, chasing behind her baby girl, and narrowing down her search for the perfect cup of coffee. All of this, along with her graphic design, writing and social media skills gained her a spot on the Tres Chic Media team.
Jenny Heller is a publicist, copywriter and blogger. She has spearheaded campaigns for top baby & kids lines and beauty brands, logging hours at BNC and ink Public Relations. She also writes about the most wearable runway trends for LaurieBStyle and reviews the latest in lifestyle for SpoiledLittleLAGirls. In A Christmas Story-like twist, one of her early interactions on Twitter won her a lamp. Tres Chic Media is pleased to put those social media skills to work, along with Jenny’s superb writing and eye for beautiful things.